About Us
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WELCOME TO SUGAMAMA
Where confidence is queen, beauty is for everyone, and your skin gets treated to the finest in self-care!
Founded by the fun, fabulous, and fearless Candice Brown, SugaMama is a proudly South African brand that’s vegan-friendly, sulphate-free, cruelty-free, and all about celebrating the beauty of real women – just like you.
Candice is a skincare enthusiast with a passion for natural beauty, and she’s not just your average founder. With her bubbly personality and a background in skincare studies, she has created SugaMama from the ground up with love, expertise, and a genuine desire to make women feel amazing in their own skin. Candice believes that every woman deserves to shine, no matter her age, race, or body shape, and she’s crafted every product to bring out that inner glow.
THE JOURNEY
Candice’s journey started with her own love for skincare and a mission to find products that were both gentle on the skin and kind to the planet. She saw the need for a brand that was inclusive, empowering, and just plain fun – and so, SugaMama was born! Our products are created to nourish, hydrate, and pamper your skin, while making sure you feel confident every time you look in the mirror.
From luxurious body scrubs to moisturizing lotions, everything at SugaMama is made with love and care, using only the finest natural ingredients. We’re all about giving you the tools to feel your best, without any harsh chemicals or nasties. That’s why we say goodbye to sulphates, animal testing, and artificial stuff, and hello to glowing skin!
More Than Just Products – It’s a Lifestyle
At SugaMama, we believe beauty is more than skin deep. It’s about confidence, joy, and feeling good in your own skin – no matter who you are. Whether you’re a seasoned skincare pro or just starting your self-care journey, our products are designed to fit effortlessly into your daily routine.
FIND US AT MARKETS
SugaMama loves to get out into the world, which is why we attend pop-up markets where we showcase our products and meet the incredible women who use them. There’s nothing better than connecting with our customers, so if you’re ever in the area, come say hi! And of course, we have an online store for those days when you just want to treat yourself from the comfort of your couch.
If you’re in Parow, you can also find us stocked at the Massage and Beauty Room, where we’ve partnered to make sure SugaMama is always within reach.
Inclusivity is Our Thing
At SugaMama, we believe that beauty is for everyone. We’re an inclusive brand that celebrates all women, regardless of age, race, or size. You deserve to feel confident and radiant, and we’re here to help make that happen. We don’t just sell skincare; we promote self-love, body confidence, and feeling like your best self, every single day.
So whether you’re here for glowing skin, a confidence boost, or just some self-care, SugaMama is ready to welcome you with open arms. Join us on this journey and embrace your glow—we’re here to make sure you sparkle, inside and out!
